Which practice is recommended for broadcast news writing?

• A. Use concise sentences, clear attributions, active voice, and vivid visuals.
• B. Use long sentences and passive voice.
• C. Avoid attributions.
• D. Rely on jargon without explanation.

Answer: (A)

In broadcast news writing, messages must come across quickly, clearly, and credibly. Short, punchy sentences keep the pace suitable for listening, where audiences may only catch fragments of information. Clear attributions show who is speaking or who made a claim, which helps viewers trust the report and understand who is responsible for the statement. Using active voice makes statements direct and immediate, reducing ambiguity and giving the story a sense of momentum. Adding vivid visuals supports the spoken content, helping audiences imagine the scene and remember details, which is especially important in a medium that combines audio and imagery.

Long sentences and passive voice slow the flow and muddle who is doing what, while skipping attributions creates confusion about who is responsible for information or quotes. Relying on jargon without explanation leaves viewers behind, undermining clarity.

So the best practice is to use concise sentences, clear attributions, active voice, and vivid visuals.