Which best describes how headlines should be written in AP style regarding tense and precision?

• A. Use past tense, be concise, avoid sensational language
• B. Capitalize every word in headlines
• C. Use present tense and sensational language to attract readers
• D. Use present tense, be concise, avoid sensational language, and ensure accuracy

Answer: (D)

AP style headlines are written to present events as they are reported, using present tense to convey immediacy and current relevance. Keeping the wording concise helps readers grasp the essential action quickly, which is crucial for headlines that must fit limited space. Sensational language is avoided to maintain objectivity and credibility, while accuracy remains essential—headlines should reflect verified facts and not exaggerate what happened. This combination—present tense, conciseness, avoidance of sensationalism, and a commitment to accuracy—best aligns with how AP headlines are crafted. The other options miss at least one of these elements: using past tense, overblown language, or incorrect capitalization practices.