Where was the first ever circular assignment desk and media operations center located?

• A. 30 Rock
• B. One Times Square
• C. Rockefeller Plaza A
• D. Midtown East

Answer: (A)

Where NBC's centralized newsroom and its circular assignment desk first came into being is at 30 Rockefeller Plaza in New York. 30 Rock has long been the home of NBC News, housing the main newsroom and media operations center. The circular desk design around a hub of monitors made it easier for producers, assignment editors, and technicians to coordinate in real time across feeds, stories, and crews, shaping how live broadcasts were managed. That historic setup is closely associated with NBC’s flagship operations, which is why this location is the best pick. One Times Square is famous for signage and the New Year’s Eve ball drop, Midtown East is a broad area, and Rockefeller Plaza A isn’t a standard designation, so they aren’t the sites connected with the original circular desk and media ops center.