J. Fred Muggs was intended to attract which audience?

• A. Seniors
• B. Athletes
• C. Teachers
• D. Kids and parents

Answer: (D)

Using a kid-friendly animal character on a morning show is a strategy to draw in a family audience, especially children and the adults who watch with them. J. Fred Muggs the chimp was brought onto a popular daytime program to create lighthearted, playful energy that resonates with kids, while also appealing to parents who are watching with their children. This approach is aimed at families, so the best description of the intended audience is kids and parents. A mascot like Muggs isn’t typically used to target seniors, athletes, or teachers, whose interests don’t align with the lighthearted, family-friendly vibe designed to boost daytime viewing.